Dar, a one-time head of marketing at Premier Foods, has become a co-investor in eMoov, which claims to be the
The business has gained attention with its proposition of charging a flat fee of £395 plus VAT per sale, and recently signed a deal with venture capital firm Hamilton Bradshaw Real Estate (HBRE), established by former 'Dragon’s Den' star James Caan.
In his non-executive role, Dar will oversee eMoov’s marketing function and an upcoming "national awareness campaign", as well as handling agency relationships. The brand is yet to appoint an incumbent ad agency.
Faisal Butt, the HBRE co-founder and managing director, said: "[Dar] is one of those rare marketers who have delivered across both online and offline brands. We want eMoov to be seen by the public as a genuine alternative to conventional estate agents and Sheraz has been brought on board to make that happen."
Previously with Primelocation and FindaProperty, DarThe move resulted in Charlotte Harper, the Zoopla marketing director, taking on an enlarged role.
Prior to this, Dar was head of marketing at Premier Foods. He also led the launch of soft drinks brand J2O while at Britvic in 1998.
Earlier this year, he also .
.jpg)
.jpeg)
