Online city guide Thrillist.com launches in London

LONDON - Thrillist.com, a New York-based online city guide company aimed at young male professionals, has launched a London service today.

Thrillist: launches London website
Thrillist: launches London website

The website and email service recommends local restaurants, must-have purchases and places to visit in 15 cities across America, and will now offer the same service to London.

The sites each have one editorial staff member and are funded by advertising. Thrillist.com has carried ads from major clients such as Gillette, Canon, Virgin, British Airways and Smirnoff.

Today the London site only has a piece on the ad man turned meat and fish seller "Marky Market" but promises to be "well on its way to becoming your infallible source for the daily drop on London's newest restaurants, nightlife, entertainment, travel, style, services, gadgets, and more".

The Thrillist.com's daily email newsletters are designed to entertain as well as inform and the founders liken them to traditional men's magazines such as GQ and Esquire.

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