The activity will run throughout December to take advantage of the key Christmas drinking period. Posters on London Underground, Adshels and 16-sheet cross tracks pick up on famous lyrics from songs under the strapline 'All Together Now'.
Promotional activity in the 87-strong pub chain includes competitions and giveaways. Elvis is working on campaigns for 2004 around the platforms of sport and music.
The agency has also just picked up the Hollywood Bowl advertising account, with activity rolling out nationally in the New Year. The work will run across press, posters and online, and feature Hollywood movie quotations juxtaposed with bowling imagery.
Elvis launched last month and is backed by ad agency Miles Calcraft Briginshaw Duffy. Mark Leversedge, formerly managing director of Claydon Heeley Jones Mason, and Martin Semmens, previously client services director at Inferno, are joint managing partners.
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