Bar chain Be At One is running experiential activity in London to raise awareness of its expansion to four new sites.
The Fitting Room, its agency partner, has installed a bright blue phone box on Neal Street in Covent Garden. People are invited to step into the box to broadcast a compliment down giant headphones, allowing the object of their praise to be able to hear it.
Participants get a voucher to redeem at Beat At One for a cocktail called the Blue Tick G&T featuring Bombay Sapphire's flavoured paint, which is applied to the inside of the glass.
Be At One's ‘Paint The Town Blue’ campaign, created by The Fitting Room, has been running for 12 weeks and included Be At One Day Raves, influencer seeding and social takeovers.
Sophie Evans, head of marketing at Be At One, said: ‘’We always put the guest at the heart of our campaigns, and we wanted to use this as an opportunity to make people smile."
Bombay Sapphire's expanded range of paint flavours includes chocolate, raspberry, ginger, jasmine, calamansi, grapefruit, plum, bergamot and pineapple.
The full range can also be found at Mr Fogg’s.
Renaud de Bosredon, Bombay Sapphire UK brand ambassador, said: "We’re so excited to bring back the Paint Collection after the success of the initial launch."