LONDON (Brand Republic) - The International Olympic Committee has banned websites from showing clips of the Olympic games for 10 years.
During the 2000 games in Sydney, the committee threatened legal action against websites that used unauthorised content in an effort to protect those companies which had signed expensive contracts to obtain the broadcasting rights.
Now the committee says this policy will continue until websites can guarantee that only viewers in the same country as the site can access the clips. There are no plans to lift the ban until the Winter Olympics in 2010.