Old Spice "and so it begins" by Wieden & Kennedy Portland
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Advertiser
Old Spice -
Agency
Wieden & Kennedy Portland -
Sector
Consumer Goods
Terry Crews and Isaiah Mustafa come together for the first time to plead the case for their favourite Old Spice products in a new online campaign.
Wieden & Kennedy Portland created the ad, which features Mustafa's signature quick scene changes and the typically surreal and over-the-top performance from Crews, who appears in multiple guises. It promotes Old Spice’s Timber, Swagger and Bearglove fragrances. The work was directed by Tom Kuntz through MJZ.
