OK! regains the top spot in celebrity market

LONDON - OK! Magazine has seized back the lead from Emap's Closer in the celebrity weekly market, with a gap of just 10,000 copies between the two titles, according to the ABC figures for July - December 2006.

Northern & Shell-owned OK! sold an average of 624,091 copies per issue in the current period, an increase of 13.9% over six months, but still down 4% over a year.

Emap's Closer and Heat are continuing to grow their market share and registered period-on-period and year-on-year rises, although its recent launch of current affairs-led First did not have a storming debut.

First managed to sell 100,439 copies, which leaves Emap much work to do before June to meet its target of 150,000 copies after one year on the newsstands.

In The Know, H Bauer's foray into the news-led women's weekly sector, beat First with a debut figure of 107,660.

However, Closer, now selling 614,141 copies, is up 4.1% over six months and 6.2% over a year while Heat, in third place with 598,623, is up 3.2% over six months and 4.1% over a year.

IPC Media's Now remains in fourth place with 540,132, which is no change over six months and down 6.5% over the year.

In fifth, Northern & Shell's New! is on 456,987, down 0.4% over six months, but up 7.2% over a year.

Hello! is more than 200,000 copies behind its rival OK! and is on 412,807, up 2.3% over six months and 5.7% over a year.

ACP-NatMag's celebrity and real life hybrid Reveal has been unable to gain traction since its launch in 2004 and on 345,508 is up just 1% over six months and flat over a year.

At the bottom of the celebrity league is Northern & Shell's Star with 269,723, up 0.3% over six months and 26.3% over a year.

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