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Bauer launched the title at the end of August with a print run of 900,000 and a cover price of £1. It has frequently been price promoted at 50p, although the publisher declined to say exactly how many issues were price promoted.

David Goodchild, UK managing director of H Bauer, said: "The start has been in line with the pace of most new launches last year which have entered a particularly aggressive marketplace."

In The Know has had competition from Emap's First, which launched in May with a £1.30 cover price and is likely to register a debut ABC of around 100,000 copies, as well as more gossip-oriented titles such as Closer.

First is aiming for a circulation of 150,000 once it has been on newsstands for a year.

Bauer stressed that In The Know's figure is comprised of newsstand sales only and its ABC-audited statement will only include these copies. It declined to reveal how many bulk or subscription copies In The Know shifts.

Goodchild said: "Our launch strategy was to be as transparent as possible with our figures. For this reason we carried no paid-for advertising for the first months of launch to ensure we were not tied into unrealistic ad figures."

The magazine will be tweaked in coming weeks according to its publishing director Liz Watkinson.

"We have new and exciting developments planned for In The Know which we are sure in the coming weeks will make the title even more topical and relevant to our readership and increase the appeal of the title to our target audience."