OK! Magazine secures year-long Capital Gold promotion

LONDON – OK! Magazine is to be promoted on the Capital Gold Saturday morning show, hosted by David Jensen, in a one-year deal agreed between Northern & Shell and GCap Media.

The partnership is focused on the show, which will trail the news stories coming up in each week's issue of OK!. In return, Capital Gold will get advertising and promotion in OK! over the year.

Grant Brookes, head of marketing at Capital Gold, said: "We are extremely excited about working with OK! Magazine as it's a brand with great heritage and status in the celebrity world."

Brookes and Andy Turner, Capital Gold's brand programming director, brokered the deal with Richard Jacobs, head of radio at MediaCom, and Paul Ashford, editorial director at OK! publisher Northern & Shell.

The Capital Gold network has a weekly reach of 1.391m listeners for the second quarter of 2005, according to Rajar figures. It covers London, Birmingham and Manchester among seven AM and digital broadcast areas, as well as being nationally available on Sky and the internet.

OK!'s average circulation was 532,843 in the first half of 2005 according to ABC figures, down 3.8% year-on-year from 553,777.

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