Office Depot shifts $200m media account into OMD

NEW YORK - Office Depot, the US stationery and office equipment firm, has consolidated its $200m (拢122m) media buying and planning into OMD, part of the Omnicom Group.

The account was previously split between Havas-owned Media Planning Group, which handled the national broadcast television work, and an in-house team who looked after newspaper and print. The TV work was worth $50m.

According to reports, the move by Office Depot was because of the need to consolidate its creative and media into one company. Omnicom's BBDO Worldwide, New York handles the creative work for the company.

The Florida-based company has close to 1,000 stores in North America, as well as operations in countries including Japan, France and Germany. In the UK, it owns Viking Direct. The company is the world's largest seller of office products and sells via retailer, online and by direct mail.

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