The cranberry juice drinks brand has hired Arnold London to handle its European marketing. The agency will be responsible for managing the campaign, which breaks at the end of next month.
The push will span TV, print, outdoor and digital activity; MindShare will handle the media planning and buying.
Ocean Spray's UK sales fell 15.6% to £44m in 2009, according to Nielsen.
The brand is also looking to benefit from a deal agreed last September with Coca-Cola Enterprises (CCE). From this month, CCE will handle Ocean Spray's sales and distribution.
_1.jpg)
.jpg)
