As well as being packaged in more rounded jars, the two primary variants have been rebranded from Original and Jellied to Wholeberry and Smooth, respectively. Packs also carry a 'contains antioxidants' label to push the product's health benefits. The design was created in-house.
Meanwhile, the brand's Gourmet range of Organic, Extra Fruit and Mulled Wine sauces are now entitled Growers' Reserve, and have gold lids to emphasise their quality.
Ocean Spray spent £5.5m on TV and press this year - its biggest-ever annual spend.
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