LONDON - Oakley UK has appointed agency Work Club to drive a UK campaign for the sunglasses brand's Square O collection after a competitive pitch against the incumbent PartnersDBMA, Albion and Glue London.
The press, online and retail campaign will comprise a men's lifestyle project in the UK market to broaden the reach of the Oakley's collection and support sales in opticians and sunglass stores.
Headquartered in Hertfordshire, Oakley UK plans to relocate its marketing department and showroom to Shoreditch, East London this year.
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