The mobile operator will remain the Premiership champions' official shirt sponsor and exclusive mobile communications partner until August 2006, having first struck a deal with the club in 2002.
As part of the new deal, O2 has pledged to invest in supporter and "grass roots" programmes, including sponsorship of Arsenal's new membership scheme and the club's community programmes such as Arsenal Soccer Schools.
The deal will also include the provision of exclusive content for Arsenal fans, including MMS images before and after every league fixture, live goal text alerts, and post-match comments from club manager Arsene Wenger. New Arsenal mobile products and services such as personalised kit wallpapers will also available.
Dave McGlade, CEO of O2 UK, said: "O2 is proud to be continuing its successful partnership with Arsenal Football Club, following an outstanding 2003/04 season. By linking a successful brand with a successful team we have created a dynamic partnership, which is financially beneficial to both parties, an enormous brand builder and, above all, great for the fans and customers.鈥
He added: "We are successfully integrating O2's mobile technology, interactive services and online content to offer supporters added value."
Arsenal managing director Keith Edelman said: "Our relationship with O2 has gone from strength to strength. This is one of the most exciting eras in our club's history and we are delighted that O2's support is helping the club continue our current success, both on and off the pitch."
Arsenal is also setting up a television station for fans outside the UK who want to keep up with all the news from the North London Premiership club, ahead of the 2004/2005 season, which kicks in next week.
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