O2 Media, the sales arm of the mobile telecoms giant, has hired former ITV online revenue head Gary Cole in the new role of commercial director.
He will be responsible for all direct, agency and international sales teams and will report to Shaun Gregory, managing director of O2 Media.
, falling victim to a major cost-cutting drive, but resurfaced in July the same year at video start up Diagonal View, where he has held the positon of commercial directoruntil now. Prior to ITV, Cole has also worked at Telegraph Media Group and Incisive Media.
O2 Media launched in September 2009. .
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