The energy of visitors attending events at The O2 is captured with a photo booth that takes multiple shots of fans to instantly create a GIF-like animation designed for sharing with friends.
Each animation is immediately sent to fans’ mobiles and added to The O2 venue’s , which aggregates all content from the photo booth, Twitter and Instagram to recreate the overall feel of the venue.
Brand: The O2
Agency: R/GA
Creatives: Ben Brown and Chris Williams
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