Bollywood fans can access the latest celebrity news - updated daily - gossip and interviews, film releases and reviews via O2 WAP-enabled phones.
The service, designed by the O2 online division, is listed under the 'What's new' section on the O2 WAP portal.
Hugh Griffiths, director of portals and content at O2, said: "Bollywood and mobile phones have a huge impact on people's lives, so it made sense to combine the two and provide an interesting way for fans to keep up to date with what's happening."