The move follows October's price cut by The New York Sun, which is trying to make inroads into The Times' dominance of the New York broadsheet market. The Sun's marketing strategy had been to cut its price to 25 cents, so that people buying the 75-cent Times might hand over a dollar bill and buy both titles.
The price rise in the New York area will bring the cost of the title in line with the rest of the country. It does not affect the price of the New York Sunday Times or home delivery copies.
The 75-cent newsstand price of The Times on weekdays in the New York area has been in effect since September 1999 and the price outside New York City has been $1 since early 1995.
Rival newspaper the Sun launched in April 2002, but was revamped only six months later when its price was cut, its cover was changed and its distribution was widened. The Sun adopted the slogan "Expect a different point of view", as opposed to the Times' "Expect the World".
The title, which is backed by the proprietor of the UK's Daily Telegraph Lord Black, is trying to make its point of difference as the newspaper which makes New York coverage a priority, now that the Times has become a national newspaper.
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