The New York Times Company bought out the International Herald Tribune from the Washington Post in January this year, as part of international expansion plans.
The paper, which has not made a profit since 1999, had a break-even date of 2004, according to a report in The Business, but the New York Times has ordered it to break even by the end of 2003. However, it says that it is not clear what will happen should the paper fail to meet its break-even target.
The Business also reports that four new designs of the masthead have been presented as a possible rebrand is mooted. At the time that the sale of International Herald Tribune was being discussed, there was speculation that it could be turned into an international edition of the New York Times. However, this was later denied.
The buyout by the New York Times lead to an exodus of senior staff at the paper, including chairman and chief executive Peter Goldmark.
Goldmark said at the time of his departure: "I was not quite ready to go, but the New York Times has asked me to go. This means I am the last publisher of the International Herald Tribune as an independent newspaper with its own voice and its own international outlook on the world."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
