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The channel launched on 21 January and runs 7pm until 3am every night. It will be supported by an outdoor, press and in-pub marketing campaign.

Dee Forbes, senior vice-president and general manager of Turner Broadcasting Systems UK, said: "This move enables us to reach a wider demographic and increase the outlets where Nuts TV is available. Our aim is to reach the biggest male audience possible and harness all media that's key to our audience."

Nuts TV and Nuts.co.uk have also signed a deal to promote Quentin Tarantino's Death Proof DVD release from this week. The film will be promoted via a two-minute competition trailer, introduced by Nuts TV presenters, which will run on Nuts.tv and Nuts.co.uk for two weeks.