Davies, who has been at NTL for just over a year, becomes director of marketing, responsible for all customer contact and communications activity.
His appointment follows the departure of brand director Bart Michels and commercial chief Richard Harris last month. Both were made redundant in NTL's latest wave of cutbacks, following the departure of former marketing chief Mike Hounsell.
Davies worked for advertising agency J Walter Thompson before joining NTL. His role will be to oversee all NTL brand marketing activity, as well as its portals and online operations.
Harris' other responsibilities have been handed to product unit directors for TV, internet and telephony.
Earlier this year, NTL announced a restructure of its business into regional teams focused on exploiting the customer bases of their individual areas. It was designed to reflect the fragmented distribution of cable services in the UK.
Davies said he would not rule out a review of agency relationships. Advertising is handled by J Walter Thompson, with media through Carat.
"We need to strike a balanced relationship between the customer knowledge that our regional marketing teams possess and the brand activity that is conducted centrally, he said. "A review of agency relationships is one possibility going forward."
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