The organisation plans to roll out a host of National Trust products, including beer and toiletries, in various high-street retailers, including Asda and HMV, to promote itself as a 'champion of Britishness'.
A spokeswoman for the National Trust said it will be the first time the brand has aimed its products at a mainstream audience, adding that the initiative is a natural extension of its work in championing the 'best of Britain'. It will also tie in with its strapline of 'Forever, for everyone'.
National Trust products have previously been stocked only in its own stores.
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