Under the leadership of celebrity chef Loyd Grossman, who recently took up the post of chairman, Heritage Link hired branding agency Identica to create the new identity.
With the new branding, The Heritage Alliance is aiming to become a more "outward-looking" campaigning group.
Grossman said: "I was immensely impressed by the care, intelligence and thoroughness which Identica brought to this task. The excellence of their work is already helping us do a better and more effective job."
Members of The Heritage Alliance include The National Trust, the Council for British Archaeology and the ±±¾©Èü³µpk10 to Protect Rural England (CPRE).
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