The agency was hired to the account following a competitive four-way pitch process and will now be tasked with growing legacy income from the charity's long-standing FULL STOP appeal. The pitch was overseen by Allan Freeman at Freestyle Marketing.
Whitewater will develop the charity's legacy positioning as well as wider marketing campaigns due to break in the New Year. Legacy income currently account for roughly a fifth of NSPCC's total revenue.
The appointment does not affect the NSPCC's other direct marketing agencies, WWAV Rapp Collins and Kitcatt Nohr Alexander Shaw, which will continue to work with the children's charity.
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