Npower extends domestic Test sponsorship deal but drops Twenty20

LONDON - Npower has announced a two-year extension to its title sponsorship of domestic Test match cricket.

Npower extends domestic Test sponsorship deal but drops Twenty20

The sponsorship will now span the 2011 Test series against India and next home Ashes series in 2013.

 

Npower has been the title sponsor of domestic Test match cricket since 2001.

 

Under the deal the npower will have commercial access to the England cricket team as well as rights, such as ticketing, at Test matches.

 

The energy company has confirmed it will continue to develop its grassroots initiative npower Urban Cricket, which is run in association with the England & Wales Cricket Board (ECB).

 

The deal brings to an end npower's official partnership of the Twenty20 Cup which it has supported since its inception in 2003.

 

It will continue to support the Women's Test series.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content