The national press ad, to run in The Times and The Daily Telegraph, features Aardman-created ad mascots Wallace and Gromit. The creative shows Gromit standing next to a snowman. It says underneath, ‘There is only one person who won't appreciate our energy efficient boilers.'
The campaign will run across national media titles this weekend, and Npower marketing director Kevin Peake said he is keen to use the ad for as long as the snowy weather continues.
Elsewhere, Npower is embroiled in a dispute with Westminster Council over the branding of its EDF-funded electric car re-charge points. Npower claims that the term ‘Juice Points' is a breach of its trademark, and is threatening to take the local authority to court.
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