NowWashYourHands wins The Mind Gym redesign task

LONDON - Creative design agency, NowWashYourHands, has been appointed to redesign The Mind Gym website, which is set to launch in September 2003.

The new site, with simplified navigation, is being designed to strengthen s position as one of the top organisations dedicated to changing learning at work, through its unique workshops, making it more practical, more cost effective and more fun.

NowWashYourHands won the business following a three-way pitch and the relaunch of the site is to be backed up with an extensive marketing campaign by The Mind Gym. In addition to the new website, NowWashYourHands will also be designing new brochures, advertisements and leaflets, which will follow the same look and feel, and brand message.

Glen Conybeare, business development director at NowWashYourHands, said: "This unique new informative and no-nonsense site will become the torchbearer for the brand, and will position The Mind Gym as the leading personal development training company."

The Mind Gym programme consists of a series of 90-minute workshops, packed with practical tips and techniques based on applied psychology or related science that can help with work and life more widely. As part of the package, participants also receive weekly emails after the programme to remind and refresh themselves.

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