There is already speculation that Channel 4 will dupe a fake group of contestants, 11 of whom will be evicted almost as soon as arriving in the house to make way for the real group.
The new house features more glass in its design than ever before, making sure that contestants can no longer run off and shut themselves in the bedroom and hide.
If they do seek refuge in the single bedroom, cameras will be able to see everything.
A spokesman for Channel 4 said that the new house had a "funky" look and was aspirational, but she added that the new house was going to be taxing for the 12 contestants.
"The new contestants will probably think it is really cool when they first get in there. But they will find it is actually a very difficult place to live in .
"There will be no hiding, but it's not supposed to be a holiday camp. This is a competition," she said.
The sixth series of 'Big Brother' is set to be the longest yet, running for 100 days instead of the usual 64.
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