The Manager of Managers investment service is a means of investing in which experts pick the best fund managers for its customers across different asset classes around the world.
Already established in the US, this type of service is gaining popularity in the UK.
The campaign, devised and implemented by Crayon Direct Advertising, will run throughout June, and will include ads in The Times, The Daily Telegraph and the financial trade press. It will also see online ads appear on key IFA and other financial websites, and point-of-sale work through building societies.
The campaign is the biggest piece of consumer work Crayon has handled for Norwich Union.
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