The microsites, accessed via Norwichunion.com, will be a precursor to the launch of the main Norwichunion.com site in the coming months.
With the aim of demystifying financial products and educating UK consumers, the sites will be in line with an above-the-line campaign to raise awareness.
The interactive sites will offer information appropriate to people with different levels of interest and knowledge of finance.
This year, Aviva merged the digital departments of NU and the RAC into one marketing team, led by former head of RAC e-channels, Jonathon Brown (Revolution, June, p5).
Since then it has completely overhauled RAC.co.uk, which will be followed by a revamp of the NU site. It is now looking for an agency to handle online ads and web build across both businesses, worth about £4 million.
NU moved its online planning and buying account from Harvest Digital to Diffiniti in March.
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