The blog, which targets insurance brokers, was developed by Chemistry and will support the companies re-brand from Norwich Union to Aviva from 1 June.
Readers of Insurance Times will be able to watch Kitson's blog in which he will talk about his journey managing the name change from Norwich Union to Aviva.
Brokers will be able to make written posts about the blog, which will also be promoted through the Insurance Times website.
Norwich Union is currently running a major above-the-line marketing campaign to promote the name change to Aviva which the company uses in most territories around the world.
The ad features celebrities, such as Bruce Willis and Ringo Star, who have changed their names.
To watch the blog visit http://www.insurancetimes.co.uk/thejohnkitsonblog
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