The system, being used by Festival sponsors Nokia and Orange, will allow customers at selected events to order tickets that will be sent by SMS text message in the form of a barcode. The barcodes can then be scanned at the box office.
The system has been developed by an Edinburgh-based start-up called Mobiqa, which claims that the barcodes work with around 90% of phones.
Michael Anthony Jackson, commercial director of Mobiqa, said: "Mobi-tickets will provide festival-goers with a fast, easy and alternative way to obtain tickets via their own mobile phones. As the tickets are delivered immediately, there is no need to queue at the box office to collect them, so people can spend more time making the most of the festival experience."
Nokia and Orange are marketing the new ticketing system with a special 2-for-1 promotional offer, in conjunction with Beck's, giving festival-goers the chance to mingle with the stars of the festival at the 'Talk Back' sessions, held on Thursday, Friday and Saturday nights during the festival.
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