Got no friends? Now you can buy them on Facebook

LONDON - Not very popular but got some dough? Then the new service from Australian company uSocial could be for you. From today, Facebook users will be able to buy friends from as little as six pence a time.

uSocial helps you become popular on Facebook, if not in real life
uSocial helps you become popular on Facebook, if not in real life

Should you want them, uSocial claims it can get you 10,000 followers for a little over £700. In fact there is no upper limit on the number you can go for, as long as you buy in batches of thousands, according to Leon Hill the founder and chief executive of uSocial.

"Facebook is an extremely effective marketing tool, as anyone with a large number of targeted friends or fans can attest to," said Hill. "The only problem is that it can be extremely difficult to achieve such a following; which is where we come in.

The method employed by uSocial involves scouring Facebook for people interested in topics related to the brand or person employing the company and simply asks them to befriend them.

Hill denies that the service is comparable to spam and boldly claims that uSocial is "the world's premiere advertising service". But he does risk incurring the wrath of Facebook as the social network stipulates that  profiles cannot be used for commercial gain.

If uSocial does have a run in with Facebook it won't be the first time they have riled a successful internet company. Twitter has already taken issue with uSocial for selling Twitter followers for 10 pence each.

Prior to the run in with Twitter, uSocial received a cease and desist order from Digg, which accused the agency of devaluing its service by allowing brands to pay for positive stories to appear higher in Digg's rankings.

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