Although there were a number of close contenders, the design and advertising juries did not reach a majority decision to award a black Pencil to any of the 21,500 entries.
However, Michael Johnson, the D&AD president, denied this reflected a muted year for the industry: "A gold has got to be gob-smackingly amazing and the jury didn't feel there was something unprecedented like that this year."
Bartle Bogle Hegarty fared well in the awards, scooping seven Pencils. Its "bull" spot for Audi won two Pencils, and "influence" one. The agency's Danny Kleinman-directed ad campaign for Xbox won two Pencils for "champagne" and one for "mosquito". A Pencil was also awarded for BBH's Barnardo's work.
The Saatchi & Saatchi spot "cartoon" for the NSPCC, directed by Frank Budgen, won four silvers, and another for the "smack", "punch", "bed" and "belt" print work.
TBWA\London took three Pencils, two for John Smith's and one for The Big Issue Foundation.
The BBC walked away with three Pencils for spots by its roster agencies, Fallon and Abbott Mead Vickers BBDO. Campbell Doyle Dye picked up two Pencils for its Merrydown Cider campaign.
The D&AD's President Award for outstanding contribution to the industry was given to Wolff Olins' Michael Wolff and Wally Olins.
This year also saw the introduction of the People's Pencil. It was awarded to Nexus Productions for the title sequence of the film 'Catch Me If You Can'.
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