As part of the campaign, JD Roots will host a series of shows across the UK, which take alternative music acts – including Miles Kane and Maximo Park – back to their hometowns for one-off intimate gigs. JD Roots is Jack Daniel’s music campaign that celebrates the importance of where you’re from.
Music fans will be invited to nominate their favourite small venue. The entries will be judged not just on the building itself, but also on the music scenes they encourage, in the search for a venue that goes that extra mile for fans and bands.
This is the third year that NME is running the campaign, and the second time the search will be carried out in partnership with Jack Daniel’s.
Mike Williams, NME editor, said: "The search for Britain's best small venue is a campaign that NME feels incredibly passionate about, and we're proud to take it into its third year. We know that the NME audience cares about the future of all the brilliant small venues up and down the UK as much as we do, so we're looking forward to this year's competition being our most supported and exciting yet."
Michael Boaler, brand manager at Jack Daniel’s, said: "Jack Daniel’s and music go way back which is why I believe the people and places responsible for the stars of tomorrow being able to learn their craft are worth recognising and celebrating. Local music scenes and the venues that are part of them are crucial to the continuation of the UK’s great musical output which is why we are very proud to be a part of this campaign."
Could you be Britain’s best small venue? Comment below and tell us.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by