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Nivea 'wrapped in friendship' by Agency Republic
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Advertiser
Nivea -
Agency
Agency Republic -
Sector
Agencies, FMCG and Cosmetics / toiletries
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
The wrapping paper is made up of photos they’ve both been tagged in on Facebook, and the comments they’ve made on each other's walls.