The activity, created by integrated agency Tullo Marshall Warren, targets 100,000 prospective customers and encourages recipients to apply for a test-drive. It also provides details of a finance offer.
The work ties in with the theme of Nissan's current TV advertising, created by TBWA\Paris. The executions show the X-Trail leading athletes around a course, only to take them off-road.
The design of the mailing uses imagery from the ad and the line "Come on. Keep up".
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