The Japanese car manufacturer intends to create a 'welcoming, modern and no-pressure' environment in its Infiniti Centres, which feature natural materials and are modelled on a luxury 'lobby-lounge' gallery concept.
The design is intended to encourage consumers to stay longer than in other premium dealerships. According to Nissan, a pilot in Russia, where the Infiniti launched two years ago, suggests the strategy works.
The company plans to open up to 14 Infiniti sites in the UK from April 2009.
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