The three-year deal sees Nissan become The O2's exclusive automotive partner with extensive branding rights across the whole of the 20 acre site and will include the creation of a Nissan Brand Centre, opening July this year.
"This O2 partnership is a first for Nissan in the UK. The O2 offers us the space, support and exposure to showcase the brand to more than 7.5 million people every year and will become a focal point for an innovative and integrated strategy, which will span the entire sales and marketing operation," said Nissan GB managing director Paul Willcox.
From its July opening, the Nissan Brand Centre will focus on zero emission mobility, the launch of the brand's Leaf vehicle, and will run interactive programmes and activities "designed to attract and engage consumers".
The O2 deal was brokered by Manning Gottlieb OMD's branded content division Fuse on behalf of Nissan Motors (GB) Ltd.
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