NI's.Fox Networks passes initial ABCe test

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United Kingdom

Milly Glaister

October 30, 2008

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1 minute

NI's .Fox Networks passes initial ABCe test

LONDON - News Corporation's global online ad network .Fox Networks has passed its first ABCe audit to become a full member of IASH (Internet Advertising Sales House), the committee founded to regulate the activities of sales houses.

The addition of .Fox Networks brings the current number of IASH members to 24.

The audit was conducted by ABCe, and is part of the process for new IASH subscribers to confirm their adherence to the IASH Code of Conduct, which bans ads appearing on barred content, including indecent, obscene or hate-based content of any form.

Federica Aperio, managing director of .Fox Networks, said that IASH membership will give advertisers confidence in the safety of their brands when using the .Fox ad network.

IASH recently appointed a new interim chair, Richard Sharp, as managing director of ValueClick Media.

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