Nintendo Wii 'busy lives' by Goodby Silverstein & Partners

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Advertiser
Nintendo -
Agency
Goodby, Silverstein & Partners San Francisco -
Sector
Media / Entertainment Brands, Sport brands, Video Games brands, Technology brands and Video games consoles -
Exposure
United States
Goodby Silverstein & Partners has released two new spots promoting Nintendo Wii fit plus, demonstrating how it can custom fit to the busiest lives.
Directed by Stylewar and Filip Engstrom on specially constructed sets, the camera accompanies a new mum and a working mum through accelerated versions of their days but showing how they fit in a Wii Fit session.
Video 1: new mom
Video 2: working mom