The Japanese gaming giant has briefed the agency to create promotional activity for all its hardware and games, including sales promotions, consumer events, experiential marketing and brokering tie-ups with third parties.
Geoff Howe worked with Nintendo on a 12-month project basis prior to the appointment, which was made by UK head of marketing Dawn Paine.
The agency has just completed a sampling campaign for Nintendo. The company is gearing up to launch its next generation in gaming consoles, the handheld DS.
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