Nintendo DS console offers online gaming

LONDON - Nintendo is set to enter the wireless gaming market after teaming up with BT and wireless provider The Cloud to allow users of its DS handheld console to play against each other online.

Nintendo Wi-Fi Connections will offer free access to the wireless service through 7,500 "hotspots" nationwide including airport terminals, motorway service stations, McDonald's outlets and railway stations.

Mario Kart DS' will be the first game to offer the multiplayer capability; more titles are planned for next year.

The service, which Nintendo hopes will establish Wi-Fi as broadband-on-the-move, will launch in the UK on November 25 backed by a £1m ad campaign. The ads will show how gamers can play each other regardless of the country they are in.

A gradual roll-out in Europe will take place next year through different broadband partners in each country.

The UK launch of the wireless service follows the announcement last month of a tie-up between Nintendo US and McDonald's to offer free gaming in the fast-food chain's restaurants.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content