The database has been designed and built by marketing services firm Alchemetrics, and for the first time brings together country-specific data under the control of Nikon Europe's HQ.
In setting up the database Alchemetrics, which had already handled work for Nikon's UK subsidiary, has used its web-serviced Quickcounts tool.
David Ward, head of CRM at Nikon Europe, said: "The challenge for Nikon is gaining an accurate single customer view that can be used to not only drive customer retention but for identifying purchasing trends and offering customers added value."
Chris Duncan, Alchemetrics managing director, added: "Alchemetrics is delighted to support Nikon's development of direct marketing activity across Europe.
"This was an exciting project for us to deliver and we look forward to helping Nikon meet the challenge of matching local and central objectives to an overall service and technology package."
Last month, Alchemetrics was appointed by Composite Digital Media, the European email alliance owned by AdLINK, to build a list data platform for online campaigning. Other Alchemetric clients include the Telegraph Group, Emap, Telewest Broadband and OgilvyOne Worldwide.
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