Nike "tomorrow starts now" by Wieden & Kennedy São Paulo

Nike has released a campaign urging on Brazilians ahead of the 2016 Olympic Games, which are being held in Rio de Janeiro. Wieden & Kennedy São Paulo created the spot, which features players from Brazil’s basketball team, sprinter Ana Claudia Lemos and beach volleyball players, among others. The ad is part of Nike’s wider "dare to be Brazilian" campaign.