Nike "play Russian" by Wieden & Kennedy Amsterdam

Nike has released an ad showing how Russians embrace the winter as their playground. Wieden & Kennedy Amsterdam created the film, which shows athletes including ice-hockey players, figure skaters and footballers braving the elements to train. It was written by Evgeny Primachenko, art directed by Vasco Vicente and directed by Mark Zibert through Imperial Woodpecker.

Credits

Brand
Executive creative directors
Creative directors
Art director
Copywriter
Head of broadcast production
Broadcast producer
Associate post-production supervisor
Planner
Group account director
Account director
Account manager
Art buyer
Project manager
Business affairs
Production company
Director
Director of photography
Executive producer
Executive producer/managing partner
Moscow location production company
Executive producer/owner/partner
Editing company
Editor
Executive producer
Audio post
Sound designer/mixer
Record company
Additional music editing
Teaser music
Post-production
MPC
Executive producer
VFX lead
Telecine
Producer
VFX assist
Producer

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