Nike 'iPhone app' by AKQA
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Advertiser
Nike -
Agency
AKQA -
Sector
Retail brands and Clothing stores
Nike Sportswear has launched a free iPhone application, True City, giving access to a live community of "tastemakers" sharing what's happening in six European cities including London and Berlin.
AKQA created the app, which combines mobile technology including QR codes and geo-tagging with social media functionality such as Facebook Connect.
