Nike 'red laces' by Arnold
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Advertiser
Nike -
Agency
Arnold -
Sector
Government / Non-profit, Charities and Retail brands
Nike has launched a viral campaign to promote its RED laces charity venture, raising money to help stop to spread of HIV and Aids in Africa.
Footballers Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro along with Maria Sharapova and Kobe Bryant star in the viral.
