Nike is seeking to associate itself with next year's World Cup in Brazil, despite not being an official sponsor, with an ad that showcases the host's unique style of play way of seeing the game.
The film aims to bring to life what is in each player’s mind as they play, and football fans are being encouraged to participate by sharing silhouettes of themselves on social media and customising T-shirts at Nike.com.
Brand: Nike
Client: Davide Grasso, chief marketing officer at Nike
Agency: Wieden+Kennedy São Paulo
Creatives: Icaro Doria and Guillermo Vega
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