FOR ALL WINNERS VIEW REVOLUTION'S BOOK OF THE NIGHT OR READ ON FOR TEXT VERSION
Having been at Nike for 14 years, Pestridge has overseen a year of innovation at the company that has involved launching Nike PhotoiD, the mobile campaign promoting its footwear.
Nike's agency AKQA won the Revolution award for innovation for NikeiD and also picked up the top agency gong - agency of the year.
I-level, meanwhile walked away with the Grand prix award for the Play Balloonacy campaign for Orange, run in partnership with creative agency Poke. Meanwhile, Jamie Murray Wells, founder of Glasses Direct, won the Revolution hotshot award.
For more than a decade the Revolution Awards have recognised those who consistently push the boundaries of marketing, those who venture into uncharted territory and those that do things that genuinely have never been done before. This year, with an added focus on innovation, the Revolution Awards saw the introduction of a number of new categories, including the Hot Shot Award, which rewards the individual under 30 considered to be the digital industry's most promising rising star.
Revolution is the UK's only monthly magazine dedicated to digital marketing.
Revolution award for innovation
PhotoiD
Brand: Nike
Agency: AKQA
Grand prix
Play Balloonacy
Brand: Orange
Agency: i-level and Poke
Digital marketer of the year
Simon Pestridge, marketing director, Nike UK
The Revolution hotshot award
Jamie Murray Wells, founder, Glasses Direct
Agency of the year
AKQA
Technology & telecoms
Orgy of Fun
Brand: O2
Agency: Agency Republic
Leisure & travel
Yesterday
Brand British Airways
Agency Agency.com
Media & entertainment
The Insiders
Brand: Turner Broadcasting/Boomerang
Agency: i-level
Financial services
Retirement planning
Brand: Prudential
Agency: in-house
Retail
The Big Book Bank
Brand: Waterstone's
Agency: Wax Communications
Not-for-profit
iGoogle alcohol awareness gadget
Brand: Cancer Research UK
Agency: Essence
FMCG
Live studio
Brand: Inbev/Beck's
Agency: Dare
Automotive
Problem Playground
Brand: Honda
Agency: Collective
B2B
Generation Green
Brand: British Gas
Agency: LBi
Best use of search
Brand: Domino's Pizza
Agency: BLM Quantum
Best use of email
Brand: Argos
Agency: eCircle
Best use of mobile
PhotoiD
Brand: Nike
Agency: AKQA
Best use of affiliate marketing
Brand: Dell
Agency: TradeDoubler
Best website
Milk matters
Brand: Arla Foods/Cravendale
Agency: Outside Line
Best viral
Tipping Pot
Brand: Unilever/Pot Noodle
Agency: AKQA
Best use of online advertising
Play Balloonacy
Brand: Orange
Agency: i-level and Poke
_1.jpg)
.jpg)
